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It's all about persuasion...

All communication has a simple purpose which is to influence people. It may be to get them to sign up to a newsletter, visit a website, make a donation, vote for a cause or even buy something. Whatever the intended result this takes persuasion. But contrary to what digital and social media platforms might tell you, persuasion doesn't happen on screen, or even on the page for that matter, it happens in the human mind. To be effective, that is persuasive, every communication nowadays has to do thr...

May 9, 2019 Posts 1-1 of 1 | Page
 

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