Workshop content - knowledge & skills you'll learn
From advocacy to fundraising, there are numerous psychological factors that need to be understood for charity communications to be effective and deliver the desired response. In this 10X workshop you'll learn the communications strategies and techniques for:
- Behaviour change
- How to make communications more effective
- The psychology of charity and non-profit communications
10X workshop leader, Bob Maddams, has worked as a communications consultant for Oxfam, Unicef, Water Aid, Dogs Trust, Dance United and Refugee Support Europe.
Much of the learning is based on the knowledge and insights of Peter Singer, Professor of Bioethics at Princeton University and author of The Life You Can Save
"This workshop has changed the way we go about telling our story and how we recruit volunteers and raise money."
Paul Hutchings, Founder, Refugee Support Europe