Big thinking for small & medium size businesses
Each 10X workshop is the product of years of research. The workshops curate the knowledge, insights and experience of sales and marketing thought leaders, behavioural psychologists and communications experts.
Like 2 workshops for the price of 1
The 10X Persuasion Communications Handbooks is your essential guide to the complete range of persuasion principles and techniques, and builds on and extends the learning delivered in the full process workshop. It gives you twice the learning from a single workshop.
10X Training founder, Bob Maddams
In an award-winning advertising and marketing career, Bob has worked at many of London’s top advertising agencies (M&C Saatchi, Ogilvy & Mather) and for some of the UK’s leading brands including British Airways and Barclays.He also works as a journalist and has written for The Times, The Guardian and The Daily Telegraph. Bob is a City & Guilds qualified media skills trainer, has designed and taught courses at Hove College and is a guest workshop leader at the University of Sussex School of Business.
He says: "We're now bombarded on a daily basis with more sales and marketing messages than we can cope with, and people have reached saturation point. And with more tech constantly coming on stream, this only adds to the problem rather than solves it. So how can you stand out and get noticed when everyone is saying the same things in the same way? The answer is Persuasion Communication, a process which harnesses proven principles of communication, direct response and behavioural science. 10X Training workshops show you how to apply Persuasion Communication to all your sales and marketing communications to make them more effective. It's big thinking for small and medium size businesses that gives you the edge.".